Our Team

Geoff Brinkman, Executive Director
Geoff Brinkman is the Executive Director at Hallmark Living Holland. Although Geoff lived in North Carolina for a short time, he was born and raised in Holland. He graduated from Michigan State University with a Bachelor’s degree in Sociology and a Masters in Business Administration from Grand Valley State University. Prior to coming to Hallmark Living Holland, Geoff taught Introduction to Sociology and Cultural Diversity at a local college as well as substitute taught in the local elementary schools. Being an active member of the community through his local church and the local schools, Geoff has a love for the West Michigan area and its residents. Geoff believes his strengths are with finances and working with families and their insurances, whether it is a managed insurance or Medicare/Medicaid. Throughout his time at Hallmark Living Holland, Geoff has helped many people get approved for Medicaid. He loves working at Hallmark Living Holland with its wonderful staff and wonderful residents.

Tori Malus, Social Services Director
Tori Malus, Activities Director. Hallmark Living Holland, MITori was born and raised in Holland, MI. She attended Albion College and has a bachelor’s degree in Anthropology. She has been an Activity Director engaging with many different resident populations ranging from college students to adults with intellectual and physical disabilities as well as nursing home settings in Western Michigan for over five years. On a personal note, Tori loves the outdoors and has multiple pets that she loves dearly which include two dogs, a cat and a rabbit.

Teresa Alfaro, Director of Rehabilitation
Teresa Alfaro: Hallmark Senior Living, Holland, MITeresa was born and raised in Holland, MI where she resides with her three children. She graduated from Baker College of Muskegon and has been a Physical Therapist Assistant (PTA) for 17 years with experience primarily in the sub acute rehabilitation setting as well as home health therapy. Teresa has worked for two years as Hallmark Living Holland’s Director of Rehabilitation.

Rob Ledford, Director of Maintenance
Rob Ledford: Hallmark Senior Living, Holland, MIRob Ledford is the Director of Maintenance for Hallmark Living Holland. He has been in long-term care for 25 years with a strong background in all aspects of maintenance including computer networking. He was raised in Grand Rapids but was born in a small town in the foothills of the Great Smokey Mountains in Tennessee. He has worked for nursing care facilities in Florida and different areas of Michigan.

Tracy Bocks, Environmental Services Director
Tracy BocksTracy Bocks is the Environmental Services Director and has been with Hallmark Living since 2016. She has lived in the Holland/Zeeland area her whole life and has been a housekeeper for 20 years.  Tracy’s experience includes private homes, rental cottages, hotels, assisted living, and she has worked in long term care for eight years. Tracy is married with four children and when she is not at work, she enjoys spending time gardening, biking and traveling around Michigan enjoying the beaches and small towns with her family. 

Cynthia Carreño, Medical Records
Cynthia Carreno: Hallmark Senior Living, Holland, MICynthia Carreño is originally from Mexico, moved to Holland at age 12 where she graduated from West Ottawa High School. She earned her Bachelor’s degree in Allied Health Science from Grand Valley State University and got her CNA license while she was in college. Cynthia worked as a CNA for five years and became the Administrative Assistant for Hallmark Living Holland in June 2017. She loves sipping her morning coffee, listening to music and reading mystery books. 

Hallmark Living Holland

493 W 32nd Street
Holland, MI 49423
Tel: (616) 396-1438